Work About

Designing products
that matter

Combining rigorous research, strategic thinking, and user-centered design to solve complex problems in real-world contexts.

See my work

Case studies

2021 - 2024
Esencial
Health Insurance
Launching a 100% digital insurer in 6 months in a highly regulated market.
Product Design A/B Testing
2020 - 2021
Self-Service
Kiosks
Diagnosing root causes of low NPS using mixed-methods research.
UX Research Mixed Methods
2020
Gloria AI
Conversational
Designing AI personality and platform architecture for a government mass-scale program.
AI UX Conversational Design
2017 - 2019
From frustration
to resolution
Omnichannel service design increased digital redemption by 165% and satisfaction from 2.1 to 4.6.
Service Design Content Strategy UX Research

About

I'm a UX design and research consultant with 8+ years of experience designing products that solve real problems in complex contexts — from government platforms connecting thousands of SMBs to health insurers operating within highly regulated markets.

My work combines rigor in research, strategic thinking, and disciplined execution. I've led design teams, built design systems, and translated research findings into measurable business decisions.

Core strengths: Conversational design, UX Research, Product Design, A/B testing, Design Systems, UX Leadership.

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